In 2007 I possessed a debt consolidation company that promoted solely through online channels. This site had very good quality content and several pages had conversions rates greater than 20%. The micro sites which I built had conversions up 34% on certain key phrases and channels. We drove visitors to the website by Search engine optimization, Pay Per Click, and compensated entries on relevant third party sites – all managed by marketing manager jobs in senior positions in the organisation.
In ’09 I began to advertise an internet affiliate marketing offer of credit reviews and monthly credit monitoring services. I placed the offers in locations that I felt were relevant expecting which i would acquire some conversions since my other pages were transforming the traffic into leads. My first 2 several weeks I’d under 5 sales and my conversion rate was under 1%
And So I then started a number of A/B tests around the offer as well as on the web pages the sale was placed. I setup further conversion testing to watch the traffic sources. After 4 several weeks of testing I elevated the conversion rate from the offer to roughly 16%. To another month of theOrW testing, I’d elevated the conversion rate by another 10 points which warranted a telephone call in the Director of promoting in the Affiliate marketing program.
They were curious to understand why my offer were built with a greater CTR and conversion rate. Additionally they explained that my subscriber base had among the cheapest cancellation rates in the of the affiliate marketers. She essentially wanted me to exhibit and explain why I’d such strong conversions and retention.
The response is easy and relevant to each online businesses. You have to test your site, squeeze pages, key phrases, traffic sources, and content for conversions.
To improve sales or leads, you have to improve 5 conversion metrics that immediately precede a person from finishing a website transaction.